Refract
Discord community intelligence for B2B growth, delivering real-time behavioural signals, sentiment and cultural data. Used by Virgin Music, Atlantic Records and more.
MrCoco
Part of a four-person team that moved to LA to build a Dubai Chocolate brand with Flighthouse Media. Supply chain, affiliates, content, live streams and a full launch across TikTok Shop, Amazon and Shopify. Scaled to a million dollar business.
Nothing Forever
AI-generated infinite content project exploring machine creativity, culture and the endless loop of digital entertainment. Reached millions and became a cultural moment.
Grow A Tree
A Discord bot minigame played across 250,000 communities by 2 million monthly active users. Players grow trees and catch bugs to complete a Pokédex-style sticker book, all without leaving Discord.
Instagram Pages
Built and scaled multiple niche communities from zero — developing proprietary content systems, engagement frameworks, and monetisation infrastructure.
ESL FaceIT
Community infrastructure and social media strategy for ESL FaceIT's Badlion Client, one of the world's leading Minecraft PvP platforms.
Hyperliminal
A pixel art multiplayer world built inside Discord Activities, letting players chat and explore in an iframe embedded directly within any Discord server.
